In her role at the Ballot Initiative Strategy Center (BISC) in 2012, Elizabeth worked with consultants and campaigns in California, Florida and Michigan to conduct in-depth research and build a narrative to combat roll-off, or the undervote, for multiple ballot initiatives on the congested presidential-year ballot. The data and strategies were used to create voter guides in each state that were sent to over 1.5 million voters, and helped campaigns win in all three states. Post-election research showed a significant decrease in roll-off among voters who received the guides.