The Initiative Group specializes in winning ballot measure campaigns. We build strategic campaigns that improve communities, advance social and economic justice on the ballot, or push back on the opposition.
As your general consultant, we will use our extensive background in ballot initiatives and electoral politics to help you develop and implement a successful initiative campaign. We will assist you in building the campaign team, crafting the long-term strategy and assisting with day-to-day execution from prequalification to ballot placement to Election Day.
A winning campaign starts with a winning plan and we will work with the stakeholders to write a plan to secure ballot placement and for victory. Our commitment to you is to fully implement each step of the strategy as the plan moves from concept to reality.
We will assist you in building the campaign team, crafting the long-term strategy and assisting with day-to-day execution from pre-qualification to ballot placement, through Election Day and beyond. Having worked in battleground and initiative states across the country on a multitude of issues, we have the experience of working with a variety of paid media consultants, modeling, communications, research and polling firms and can help you put together the right team for your needs. Our experiences over the years also enables us to anticipate roadblocks you may face from legal challenges to language and legislative maneuvering to signature blocking and signatures challenges.